Providing some of the UK's purest bottled water, Southdowns Water Co. wanted to realign its brand and messaging to convey the purity and locality of its water.

The new brand takes inspiration from the layering of the Southdowns hills that filter rainwater. These are visualised as a set of coloured hills along the bottom of each bottle and through the logo. Transparent lines around the elements of the labels allow the water to glisten through, creating a mesmerising sparkling effect when in bar fridges and on tables.