One of the UK's biggest and most innovative LED lighting brands, JCC, wanted to revolutionise and reinvigorate its brand, website, photography and print collateral.

We had to think differently because the lighting industry is such a competitive marketplace. With the help of impactful photography, we developed new ways to display products, layered cutaways and exploded views, giving customers a new level of detail and product information.

This, along with a fresh new colour palette, illustration style, typography and tone of voice, was rolled out across JCC's website and print media.