Wysa is the creator of one of the leading AI-driven support apps in the mental health industry. With a growing user base and a desire to push their communications and marketing further, Wysa decided it was time for a rebrand.

After defining key brand pillars, the identity reflects the caring, calming nature of Wysa through a soft colour palette and crisp typefaces. Redefined photography and imagery now focus on the user's result rather than the problem, and ownable graphic devices come together to create a contemporary, friendly new identity.